Elton John. "Seinfeld." John Belushi. "Five Easy Pieces." How we Baby Boomers loved those pieces of pop culture. Yet, when we allude to them in small talk with Millennial clients that dooms us to come across as "old."
Pop culture is important to all generations. But, as we recall, our relationship with it is especially intense when we are young. We have the interest and energy to live in two worlds: pop and our professional lives. That's why when we Baby Boomers beam as we talk about our favs from the 1970s, we get the attention of Millennials. The wrong kind.
Of course, unless we are truly engaged with current pop culture, we better steer clear of that topic when we are with our Millennial clients. It's an interactional risk we don't have to take. So, why go there. We can be mostly all business. We can listen to their accounts of the music, television, film, and social media they love love love.