But a more profiftable marketing gimmick could be to sponsor contests about what pet parents most resemble their animal companions. We know that phenomenon exists. Researchers are providing theories why. Here you can read the article in the ATLANTIC on that.
Our animal companions are so embedded in our lives. Yet, public relations pros, even the best of them, don't leverage that bond enough. That's even though they are aware of how YouTube videos of kittens and puppies go viral.
At the very least, PR pros could create conversations about PAW Morality. For example, in a PR campaign for less harsh sentencing, the question would be raised about how naturally compassionate and fair we are when we reprimand our animal companions for misbehavior and even worse.
The messages will resonate. Almost 70 percent of U.S. households have animal companions.