The big money, as usual, is earned by the finance folks, not the media innovators. Court documents, reports THE SMOKING GUN, reveal that in AOL's $315 million purchase of digital media site Huffington Post (HP), the founder Arianna Huffington only received about $21 million. Here you can read the article.
Much of the rest went to financial backers such as SoftBank Partners and Greycroft Partners. For just that reason, more investors are putting their money into ventures like HP rather than traditional vehicles such as stock and bonds.
This information came to light when the documents associated with the sale had been subpoenaed in the lawsuit against Huffington by James Boyce and Peter Daou. They contend that Huffington stole the concept for HP from them.