Yes, I should not only describe the assignments I have been doing for Second Language firms. That information should be the lead-in for my cover letter. In addition, I should feature my graduate degrees in linguistics.
That dawned on me when I pitched myself for a major project for an organization associated with languages. And the reason it had occurred to me is that in the past three months I have been focused on how I package my marketing materials. The results have been extraordinary.
I had decided to try creative comprehensive packaging because pushing had set me up for exploitation. A brandname expert had contacted me for a favor. A small one. I should have waited an appropriate interval to get back to this professional to pitch my services. I didn't. I did get assignments but I was treated poorly. There was even grousing about the fees I charge, which I had actually discounted as part of the push campaign.
Badly burned, I tried out putting together a package instead of the standard cover letter. A sign that it was working was that recipients usually replied quickly, asking me for more information. The pitch didn't go down some dark hole.
The firm associate with languages and I will talk next Tuesday on the phone about the details of the project. I didn't push for that next step. My package was all that I needed.