The super hero in the new economy seems to be the entrepreneur. That began even before "Social Network." And one of the compelling parts of "Breaking Bad" was that Gus was a successful entrepreneur, operating both a chicken franchise and a meth factory.
But not all employers see "entrepreneurial" as what they want in employees. That's even the situation when the employer is a serial entrepreneur.
For a book, I interviewed a 26-year-old tech owner who had, lost, and had again several enterprises. He hammered that he didn't hire entrepreneurial types. The reason? He wanted only those who would do just the job and only the job. He didn't want to be looking over his shoulder to monitor if that employee was stealing his business. For this reason, he outsourced many tasks to third-world nations.
An increasing number of jobs require following a set of procedures and, sometimes, even a script. When I was in "transition" (euphemism for finding my way in the new economy) I was fortunate enough to have a God's Plenty of American jobs. Those ranged from security guard in urban retail to an operator in a call center. They demanded total conformity. One reason was liability issues. Add something to the job in loss prevention and the company would be sued.
As leaders compete for attention for their ideas, products, and services, there is a surge in demand for speechwriting and ghostwriting services. No client in the last 18 months has indicated that I should be entrepreneurial in my approach. Or even imaginative. They had given plenty of thought to and invested research into what they needed. What they wanted me to do was play only in that sandbox. That structure already had factored in their out of the box thinking and approaches.