Late author Christopher Hitchens was a brilliant thinker. But also he was a genius at creating the strategy which would attract the attention he needed for his articles and books. His most successful approach was contrarian points of view. About half of the presentations at TED Talks leverage those.
Hitchens became a mainstream name in the arts because of his provocative angles. When the world was in awe of the seemingly selfless Mother Teresa, Hitchens vilified her. His "Missionary Position" article in VANITY FAIR caused eyes to bug and jaws to draw. Before he was diagnosed with cancer, he had pulled another contrarian coup with his book "God Is Not Great."
Those who want to maximize exposure for their message should consider contrarian positioning. No, it does not have to be way out there. It can be configured to be easily manageable. If the experts are contending it is difficult to find a job when over-50, argue how, in some ways, it's easier. I'm proof of that. I have been taken on for myriad full- and part-time jobs because I was perceived as desperate because of my age. Employers assumed they could exploit me.