I watch bemused a rather successful businessperson chasing celebrity. Earlier this month he was on a business progam on television. If he were selling services, such as being a financial planner or executive coach, he might be doing his professional self a big favor. The exposure represents a smart move. And the clips can be housed in the Media Centre on his website.
But he's not in the services game. His game involves a product which isn't going to find its way to the check-out through the pull force of celebrityhood.
Sure, being a celebrity is fun. But it also can prove a distraction. In this harsh world of business, for many of us our professional life has become binary. Either we are out there nurturing a big brandname or we are keeping our head down, getting bottom-line results. Also, too many human beings melt under the stage lights. Was it that chasing after celebrity which did in Eliot Spitzer, et al.?