It's highly likely that a smart machine painted with a caring face will replace the bellhop in the upscale lodging industry. After all, the smart machine doesn't need a weekly salary and benefits. It doesn't join a union or threaten to. It won't require setting up an employee assistance program to deal with the impacts of substance abuse. And it won't call in sick.
That's what 60% of CEOS, reports TECH CRUNCH, don't get. According to a survey by Gartner, CEOs don't believe that smart machines will eat up middle class jobs in the next 15 years.
Yet, that is already happening. In the distressed legal sector, which is still trying to get its bearings after the 2007 Crash, the smart machine is already eliminating the jobs where that's expected: the secretarial function. In addition, IT staff is also getting the boot in brandname firms like Jones Day. The tasks may be outsourced. Or they may be done cheaper and with less human error through smart machines.
What should be obvious to CEOs, at least if they are not insulated in the C-suite, is how the smart phone has changed everything. Thanks to its GPS function, the part-time job of the "babysitter" for the 10-year-old kid is gone. Parents can moniter where they are. Those of us who read TECH CRUNCH know apps are being developed which will put those kids on a tight digital leash.
How can we ghostwriters and speechwriters help CEOs understand the probable implications of the smart machine? We can be gentle. And compassionate. In each piece we prepare for them, we will pose the issue of how much they want to allude to what's happening and could happen in technology. Then, if there's no response, we will drop that, until the next assignment.