The language of business has changed. Depicting organizational or one's own success used to require some kind of gush. We boasted to the media, security analysts, employees, customers, clients, and especially ourselves how profitable our enterprise was. Then came the severe downturn. The language of business hasn't been the same since.
For my communications boutique I use downright understatement. Today, there I was heading from my apartment to the parking lot, all decked out in my confer-with-client suit and Coach attache case. A neighbor noticed I wasn't in my usual walk-the-dog attire. She asked me where I was going. I told her. She asked how my business was doing in general.
I didn't hesitate a moment. "I am able to pay my bills at the end of the month." She liked that. That humility might have prevented making an enemy of a neighbor whose husband may not be doing as well.