Personal branding? So 20th century. And Selfie is so turned inward. What gets us what we are going after is Wattage. That's what Cory Booker has. And because he does he pulls people toward him. They could be residents of subsidized housing. Corporate executives. Media. Everyman voters at the Jersey shore.
The good news is that anyone can have wattage. And can learn it without 12 YouTube segments. In DIY Lesson 1 I explained that the first step is listening.
Lesson 2 is stepping out of yourself. You might have crept inside yourself after college when it was hard to get a job or when you got laid off from that good job. Inside it's impossible to create wattage. You're off the grid. Inside, you're very very busy ensuring you stay inside and the world stays out.
So, how do you get out? The easiest way is to focus on anything outside. It could be a squirrel or a person who just fell to the ground and needs you to administer CPR. The challenge is to then remain outside. The temptation is to go back and visit the inside. Ha-ha-ha. Do that and the door closes.
From the get-go, athletes, singers, dancers, public speakers, and politicos have to discipline themselves to stay in the moment. Outside. The minute they turn inside and observe themselves they, at best, give a subpar performance, and at worst, choke. When you're not there in the now you miss all the cues.
Instead of watching yourself, watch those with wattage. They include Bill Clinton, Alec Baldwin, Betty White, Jeff Bezos, and all dogs and cats. None of them miss a thing.