Remember when businesspeople sounded like, well, lawyers? Their langauge was indirect. Every sentence had been massaged to say not much. Just retrieve an annual report from the late 20th century to review samples of that.
Now the language of business is direct. My clients deliver mandates, "Do this. Don't do that." Consequently, I have gotten the hang of being as direct with prospects and later when they become clients. For example, a client ran ideas by me for a media pitch. I was direct. I told her the angles were self-serving and lacked analysis of the market. There simply are not enough resources to waste in having a communication go through six degrees of indirectness.
What has helped me made the gigantic paradigm leap from indirect to direct is having Millennial clients. They only know indirect.