Jack O'Dwyer, who operates the influential public relations site Odwyerpr.com, started out as a journalist. He still writes. And along the way he learned how to make a good buck. The writing life and financial success are not mutually exclusive.
Today on Odwyerpr.com, Jack gets blunt with starving writers. Here you can read his assessment of why they're in a panic and how to get out of it.
Among Jack's recommendations is to stop horsing around with social media. Instead to develop new business or find a real job, do it the old-fashioned way. Pick up the phone. Use email. And get in people's faces. In addition, he warns against piling up any more education than writers already have. Most have earned a bachelor's degree. That makes them good-to-go in just about any niche of writing they seek to enter. The rest they will learn from clients or on-the-job.
Social media, ranging from Facebook to LinkedIn, is a lot of fun. But the reality is that those contracting out the work or doing the hiring are establishment types. They still sit by their phones. They still use email. They still are persuaded by people who are cagey enough to gain access (even if they act impatient). And most don't give a damn about a laundry list of educational credentials. Their focus is on your getting results. Outcomes, not pedigree, matters.
What I add to Jack's advice is: Be persistent. I have been getting assignments from former clients by finding reasonable reasons for being in-touch. For example, recently I won two awards. You bet, I informed them about them. All of a sudden they remembered my great talents. I worked on their assignments throughout the weekend.