For those who tend to be clueless about trends, there's now the Fox extension "You Should Probably." As Greg Kumparak reports in TECH CRUNCH, it reminds those on the Internet it's time to get offline and do something else.
Those clued-into trends knew this about a year ago and have been making a bundle designing and implementing special events. Everything from a neighborhood seminar on preventing home invasions to the organization's anniversary. Because of that surge in special events, we speechwriters are increasingly in demand. And for authentic in-person talks. Not scripts for webinars.
Most of these requests are coming from those who have become rusty in delivering speeches. So, that means, in order to nail down the assignment (they interview a few of us) we have to be proactive in our recommendations what they should be doing. Sure, we listen. Then, we get in there with what's the modus operandi at TED Talks (contrarian is good; opening jokes aren't). Since we have researched them and their organizations we sketch out an outline. Rough, yes. We don't want to be perceived as, well, taking over the show.
Along with this direct input, we indicate that we can coach both the main and the other speakers. Gently. Leadership is back, we hammer.
Angst is high. So it's a wrap, as in getting the assignment, when we tell them we can have the first draft in 48 hours. And, you bet, we can travel to be with them (including live-blogging/tweeting the whole event) on their big day.