Face it, dating way back to resisting exiting the womb, human beings don't cotton to "musts." Yet, desperate online marketers continue to headline their email blasts with "Must-Reads." This lazy Sunday morning during the dog days of August I went to my email and found several of them. Surprisingly they were from brandname companies.
This lack of imagination results in a low open rate. And hits to the brand. Before the fall season when we all return to being back on our game marketers have to reimagine their online tactics.