Dan Schawbel's genius about self-promotion (without bragging) extends to himself. Here is Andrew Keen's interview with him, featured on TECH CRUNCH. Prominent in that interview is Schawbel's latest book "Promote Yourself: New Rules for Career Success." And, for those who want more from Schawbel online, here is how you can register to virtually attend the book-launch event.
Not yet 30 years old, Schawbel has been able to partner with American Express to do original research on how Millennials can succeed professionally. That, of course, is in the book. No slouch in his own accomplishments, Schawbel founded and heads the company Millennial Branding. Essentially what Schawbel and his partner have discovered and share with readers is that social media is not the power tool in crafting careers. Those who do the hiring, promoting, and firing recognize and reward soft skills. Yes, we are back to what psychologist Dan Goleman and THE NEW YORK TIMES columnist David Brooks have been hammering for a while. That's the importance of Emotional Intelligence (EI).
Schawbel is on the money. That's why his book is not just for Millennials. In this rapidly changing global economy disrupted by technology, we are all Millennials. We are all searching for what strategies and tactics differentiate us in a glut of talent. Talent has become the price of entry. It no longer automatically propels us forward.
In my direct-mail marketing campaign for my executive-communications services last Fall, I devoted about a fourth of the space highlighting my own social media skills and accomplishments. Lackluster return. As Schawbel would later recommend in "Promote Yourself," I then invested a lot of energy into experimenting with a number of approaches. At about Plan D or E, I ditched leveraging social media. Instead I focused on how the leaders in communications who get outcomes - ranging from Jeff Bezos to Betty White - approach that big job. Then I describe briefly how I did that for others and how I can do it for them.
Despite this being the dog days of August, I am swamped with assignments. Also, as Schawbel explains, when the prospect contacts me, I am all ears, listening. High Emotional IQ remains the trump card in success. To raise that IQ we have to migrate away from some of the mindsets and behaviors of social media.
For example, doing a concrete favor for a colleague might produce a greater return on our investment of time than spending hours on Facebook connecting with that professional. A few days ago I edited an ad for a events planner at a trade association versus transmitting a cute photo of whatever. I am now back as one of the organization's vendors. One-third of the new assignment is done. The other two-thirds I will be engrossed in creating over the long weekend.
If Millennials and the rest of the generations in the world of work heed "Promote Yourself" we can experience a freshness in what we do. That extends from our strategic planning about our careers to how we greet prospects and employers in person.
I look forward to Schawbel's book on how Millennials can keep moving forward when they are, as the Beatles immortalized the benchmark, 64.