Capitalism is serious business. Because of two recessions since the beginning of the 21st century, it's also become Darwinian. Given that grim backdrop, humor is high risk, with low reward. At TED Talks, what's found to be a lot more effective than introductory humor is a contrarian point of view. And on job interviews and sales calls for our business, remember they can loosen us up if using our services. But if we are funny people many assume we will be irrepressible.
In THE WALL STREET JOURNAL, career columnist Sue Shellenbarger discusses how to reduce the risk in the humor game. However, until the economic recovery picks up steam, the lion's share of my clients leave humor out. They do include some wit, as in "In Grand Central the street musicians refused my cash. They said they only accept digital payments, via their smartphone."
I wised up about how humor can deep-six my personal brand when on a sales call for my ghostwriting and speechwriting boutique. The woman in Brooklyn interviewing me mused, "On your blog you come across as so smart. I didn't know you were funny." I didn't get the account.