In a tech world that keeps changing rapidly, H-P isn't changing fast enough. Essentially, that's what Alex Wilhelm assesses in TECH CRUNCH. Despite its resources it hasn't developed the new lines of business which can transform it into a contender in the current global marketplace.
H-P's disappointing positioning could happen to us in executive communications. The world of ghostwriting and speechwriting has gone through paradigm shifts in demand and expectations. And we can't sit out the game while we hunt for the key to update our playing strategy, knowledge base and skills.
In the past six months it was by struggling to serve the new kinds of client specs and expectations that I have been able to continue to create value. It was a time of extreme self doubt. But instead of freaking out I reviewed all my assumptions. What got me on track was the decision that not taking creative risks was an unacceptable risk. On the last two assignments, before the last gasp of summer slowed things down, one client called the eight writeups on entrepreneurship "extraordinary" and another evaluated the piece on education "very good."
The new goal in executive communications seems to be the right to being able to continue playing the game. The issue isn't a generational divide: Baby Boomers not wanted. It's the courage and energy to try deviating from the supposed best practices of ghostwriting and speechwriting.