No fools, current college students are selecting marketable majors. Many of them don't perceive the humanities to be among them. THE WALL STREET JOURNAL laments that and plays with the idea that if they were taught more passionately, students might opt to be English majors again.
Sure, courses in the 20th century American novel could be presented in ways that make students want to read F. Scott Fitzgerald and Philip Roth. Currently, many make do with the Cliff Notes versions. However, engaging students won't deter them from the hard-nosed pursuit of bundling career goals with the experience of attending college. They know and they are right that all they need is one course. That's enough to pick up an asthetic sense.
We Baby Boomers got it very quickly that the humanities we majored in would constitute a hobby for us. The odds that any of us would be able to make a living from them were as bleak as the probability of moving to New York after college and becoming a famous actor. Even though the economy expanded we were jobless until we developed skills employers would buy. Mine turned out to be business writing. And that had nothing to do with mastering the classics.
Weekly I read a book or two. I attend lectures on new interpretations of Shakespeare's "Hamlet." I visit museums. Those are hobbies.