" ... the source of anxiety's pain - is of the essential uncertainty and perilousness of human life." - Daniel Smith, THE NEW YORK TIMES
Salespeople - and aren't we speechwriting and ghostwriters really salespeople - are trained to pitch to fear. That emotion is embedded in the focus of a specific thing which could happen. The insurance guy creates a picture of the destitute family after the death of the bread winner.
However, a neglected emotion has been anxiety. As Daniel Smith explains in THE NEW YORK TIMES, that's the agitation which goes along with the fundamental of human life: Utter uncertainty. The reality is that we don't know the future. George Zimmerman's life changed in a few minutes. He had no idea that would happen.
Uncertainty is extremely threatening. Thought leaders who address that and suggest ways to live with it are increasingly attractive to diverse audiences. That's exactly why Eastern philosophy is catching on in volatile western cultures. The fundamentals of those schools of thought calm down the spirit. Consequently, human beings are better equipped to deal what does happen. Mindfulness is becoming as hot as gadgets.
The trick is for speakers and authors of books and articles to embrace mindfulness without coming across as new-age freaks. Yes, that's where we speechwriters and ghostwriters come in.