"Neuroplasticity" is the term researchers use to describe how human beings can re-wire the patterns of their brains. Most commonly this is accomplished through mindfulness training. MRIs show, for example, how monks' gray matter changes.
But our brains can also be changed through the collective push of contemporary culture which salutes fame. In some circles it has become a dominant value. Of course, that makes a growing number of us vulnerable to doing anything which we assume will lead to fame.
This fame mania might have taken hold during the "Me Decade" we Baby Boomers are known for. The Me demanded all the attention we can get. The drawback from that was that too many of us, including myself, became public nuisances. We clamored for more than a sensible share of attention.
Ironically, that addiction, like all dependencies, can hurt professional success. Through mindfulness I am exiting a lot of that noisy self-promotion and just settling down to doing the work. Amazing results are happening. For example, without my going after attention, more and more professionals, from diverse fields, are checking my LinkedIn profile and contacting me about possible assignments in ghostwriting and speechwriting.
Fame or at least the pursuit of it may be counterproductive to enduring success.