In this era of economic turbulence and sustained uncertainty, who isn't afraid? Therefore, the market for inspirational lessons based on the tale of the Cowardly Lion from "The Wizard of Oz" could be strong.
Currently, reports the LA TIMES, archivist James Comisar has put on sale the lion costume worn in that film by Bert Lahr. He is attempting to raise money for the Museum of Television in Phoenix. However, he could broaden his fundraising if he extended this symbol of embracing courage to other formats.
Those could include online videos of reflections on courage, Cowardly Lion good luck pieces which could be carried in one's pocket to job interviews and presentations to the board, and lion-themed fashions for next winter's coats and sweaters. On Monday I start a new job in lower Manhattan. Although it's primarily telecommuting, I still have to be in the office about once a week. I could use a Cowardly Lion miniature to put in my attache case to reinforce the courage I need to speedread and comply with the organizational culture.