With the economic shift from recession to growth, the herd is headed back in search of success. Therefore, this blog has invited chess master and Chief Executive Officer of Laws.com Boris Kreiman to tell what he knows about all that.
Guest Column by Boris Kreiman
Just about every culture has its version of the archetypal journey in search of success. In some eastern societies it often takes the form of the ambitious man who leaves his village to find the secret for how to turn his peasant self into wealthy overlord. Decades later ragged and dirty he stumbles back into his village to find great prosperity in the land. The emperor had chosen the crops there to feed his family. The message, of course, is that success comes from within us, not encased out there in an absolute.
That's what I tell the legal writers who apply for jobs and assignments with Laws.com and the lawyers who ask us to help them create their profiles and advertisements on the site. The unique branding they need to stand out amidst a glut of talent is an inside job. That provides the mooring for what differentiates their personal services from all the rest.
Throughout professional services, be you a writer, lawyer, management consultant, or financial advisor, the unfortunate trend is commoditization, born of fear. In the white paper "The Seven Megatrends of Profesional Services," Ross Dawson of Advanced Human Technologies observes:
" ... we live in a desperate 'me-too' economy, in which most ... look at what others are offering, and imitate them."
Our mission at Laws.com, both for our writers and the lawyers whose marketing needs we serve, is to transmit the courage and confidence and equip them with the technological tools to succeed in their own ways.
Boris Kreiman can be reached at ceo@laws.com. He is available to the media for interviews.
Full Disclosure: I assist Laws.com with its own creative outreach.
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