Brand management, invented by Procter & Gamble in the 1930s, used to be a strategy primarily leveraged by consumer products companies. Now, any organization as well as an individual player without a distinct brand identity is likely to be out of the game, never mind at a competitive disadvantage.
So, Image Marketing Consultants, a marketing, public relations, and event planning boutique serving the Northeast Corridor, is thrilled to announce Arial Friedman has joined the team as a Vice President. Friedman's expertise is global brands. That includes strategically planning their identity and how consumers and B2B clients can connect with them.
Prior to coming to Image Marketing Consultants, Friedman worked 15 years, including 8 as Director of Marketing at American Express. There she revitalized online and social marketing for national campaigns, negotiated B2B partnerships with leading brands, and reconfigured some campaigns to align more closely with changing consumer preferences.
Founder of Image Marketing Consultants, Kate Sirignano puts high value on this comprehensive experience in branding. More of her clients are professional services firms which need to differentiate themselves from competitors. This is especially challenging in a volatile marketplace which keeps shifting. Sirignano invites readers to a complimentary consultation on branding, public relations, partnership, special events, and social media issues kate@imagemarketingconsultants.com, 203-404-4868.
Arial Friedman, Vice President of Marketing and Strategy, Image Marketing Consultants
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