As MARKET WATCH reports, Palmer has been building an exact replica of the original Titanic in China. It should be ready to sail by 2016. One of the brilliant public relations gimmicks is that passengers on the cruise ship will be able to wear period attire. Another is that they will have no access to post-Titanic mediums such as television and digital gadgets.
Any alert PR person sees the infinite possibilities of leveraging the plan for Titanic II as a symbol for whatever. Restoring the reputation of a fallen hero like former McKinsey head Rajat Gupta could be "along the lines of putting the Titanic back in the water and getting it right this time." PR can advise their spa clients to, like Palmer, ban all modern mediums. A real attention grabber could be no telephone, even the landline kind. Also, guests at the spa could spend their time dressed in the attire from any period which is healing to them. Some might opt for the coarse robes of the apostles who followed Jesus. Others might enjoy the opulence of Florence during the Renaissance.
Since my executive communications boutique is navigating yet another comeback since I started a prototype of it in the late 1980s, I can refer to this professional journey in terms of the optimism associated with Titanic II. For my daily mindfulness meditation I would love a micro model of Titantic II next to the candles. Palmer could make a bundle selling them.