The popularity of the series, which could continue for years and years, could take the cool out of the use of profanity which started in the Counterculture in the 1960s. Before we Baby Boomers blew up formality, including in rhetoric, profanity in public discourse was taboo. It just wasn't used. Behind closed doors, that was another story. However, the story here is about public speaking.
An era of rhetorical conservatism can return to America. Instead of the "F" bomb there will be cute and tame phrases such as "Fiddlesticks," as used by the Southern belles in "Gone With The Wind." Rhett Butler stunned readers with his "damn."
Change in oral traditions is refreshing. We in executive communications might be entering an exciting period in our professional lives.