On Odwyerpr.com, Greg Hazley reports that the New Jersey Division of Travel and Tourism released an RFP for an agency to promote the state. For this summer the agency has a lot more to feature than just a week by the Atlantic Ocean. There's all the destruction from Sandy to tour.
Fortunately, a lot of the ruin remains a ruin. Ocean Avenue is still closed in shore town Belmar. Homeowners haven't gotten the funds to fix their property. And there are holes where cottages used to be.
The agency can start with setting up The Sandy Museum. It can showcase the myriad photos taken during and after the Act of God. So much of media coverage was through those photos. Next they can have tour guides expert in engineering leading crowds through how Sandy reconfigured an iconic symbol like the Point Pleasant boardwalk in a matter of hours. Then there will be the policy lessons on how government and the private sector partnered to save the communities from the sea. Maybe the agency can get a few drop-ins by Governor Chris Christie.
Sandy could be the best thing which happened in New Jersey tourism since the Hamptons got too pricey even for the plain-vanilla upper middle class.