Thanks to the housing crash and two severe recessions with the 21st century just getting started, Americans know how easy it is to lose everything. Therefore, they have become risk-averse, which means a renewed interest in insurance. The types include life, health, property, and even renter's.
If you have ever inflicted on yourself reading your policy, you know how difficult it is to navigate the terms and conditions. That's where we communicators come in. We are being called on to cover insurance as a consumer issue, making sense of general trends and the many new bells and whistles.
Some of our clients are pressuring us to become licensed in the field, that is, study for and pass the standardized exams. That's all to our good since it provides so many more options for us.