It turns out, reports Nicholas Carlson on BUSINESS INSIDER, that Yahoo head Marissa Mayer is among them. So?
For those of us who don't insult easily, we simply try out solutions. In executive communications, we did our time cooling our heels outside the brass' offices waiting to have them brief us on what should be the message of the article and who else we should contact.
Eventually, ghostwriters get smart. We calmly go up to their administrative assistant, hand over our card, and indicate that we are available to talk when the executive is free. That has never not worked. The executive is never tardy in the future. Research shows, incidentally, that salespeople who respect their time have a better record for sales than those in their profession who don't.