Kimmel v Leno/Letterman: Generational Divide

Entertainment is tilted toward youth.  The Baby Boomers made groups like the Beatles and Rolling Stones famous.  So, as Jay Leno, 62, and David Letterman, 65, continue to age, late night television could experience a shift.

That shift could be accelerated by the coming of Jimmy Kimmel, 45, to their time slot. So far his ratings have been promising, topping Letterman's but not Leno's - yet.  In his previous slot he attracted viewers because his humor was fresh.  Leno and Letterman had become predictable.

Unlike entertainment, in writing we Baby Boomers have the edge because we have lived through so many changes in style. Even before the client realizes what has happened, we have our finger on what the gatekeepers in the media prefer in tone and content for an opinion-editorial, therefore can produce one which is published.  However, when it comes to highly visible positions in communications such as account executives we usually aren't welcome.  Age tends not to play well as the opening act in public relations agencies.  If we can accept our role as behind the scenes we Baby Boomers will continue to thrive.

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