Ghostwriters: The digitally well connected might not be all that successful

Commercial success does not necessarily come from tons of digital connections and even heading online communities.  We ghostwriters usually learn this the hard way when investing in a prospect.

Let's call him Peter.  He was all over the web and had a thriving community in his professional field.  He even had guest columns now and then in brandname media.  You bet, I invested in the relationship. 

One of the things I did was edit pro bono an opinion-editorial he was publishing in a mainstream media property.  I agreed to meet him in one of the Third Places.  It was during that 90-minute conversation that my gut told me that in front of me the person I just bought coffee and a bun for was no deep pocket.  The names of companies were dropped but not enough specifics given to indicate that he was a paid consultant.

I had done (shame on me) a few assignments for him before we talked money.  After the get-together I waited until I got over being upset.  About twenty-six hours later I brought up being paid for the work I had done.  There was a lot of static about being "in transition" which we know is code for not being very successful.  I got as much money as I could.  Nicely I indicated that in the future he should take advantage of all the other writers he had who were eager to work for him.  I left the door open.  The fault was mine that I has assumed the connectivity is correlated with professional homeruns. 

Lesson: Talk money before any work is done, including pro bono.

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