As ghosts in the publishing machine, we use our blogs to showcase both our thinking and our writing. Increasingly, thought leaders contract with us in a seamless relationship of brainstorming, organizing that into bite-site ideas that are easily digested, and putting the words together.
Everything changes and so has our role as ghostwriters. Had we been around in the days of John F. Kennedy, we would have been chosen to assist him in identifying and grabbing hold of the big ideas and then freezing them for posterity in pure eloquence.
Then we became wordsmiths, under the brutal lash of corporate vice presidents of public affairs. Fortunately, with the coming of the global economy and now digital technology, we are back as a composite of thinking assistant, slicer/dicer of macro concepts, and language master who is expected to coin new and resonating terminology.
The very good news is that we are in demand. Unlike lawyers, architects, and university professors in the humanities, we provide a service professionals need more and more.