It's 2013, not the "Father Knows Best" 1950s.
Yet, women might still have to choose between success and being liked. Facebook Chief Operating Officer Sheryl Sandberg told the movers and shakers at the World Economic Forum in Davos that as women become more successful they are less liked, reports THE GUARDIAN.
Likability, hammered journalist Hedrick Smith in his book "The Power Game," is one source of power. It's not the only source but an important one in how the world works since players get what they want through other people. Being respected might not be enough.
This reality that the successful woman might not be liked imposes another challenge on us in ghostwriting. What tone should be used in the books, articles, and opinion-editorials we plan and create for her? For example, humor for women involves risk but it may make her more human. Yesterday I met with a female human resources thought leader and discussed leveraging humor in her columns in brandname media. My recommendation was against it. "Hillary Clinton," I told her, "isn't a barrel of laughs."
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