Economic forecasts for U.S. GDP growth range from 2% to 3%, with the real action taking off in 2014. In select fields like marketing communications, public relations, and financial writing, we are already are feeling the bounce in demand.
So, it's no newsflash that the holiday party is back. According to BLOOMBERG BUSINESS WEEK, the festivities have returned, but not to the lavish excess they had been in boom-boom times. After all, anything over the top will generate grousing about why couldn't that money have been spent instead on raises.
The interesting thing will be to bear witness to the mixing of generations, especially Millennials and we aging Baby Boomers. We will be pulled out from our cubes and made to interact. Will the holiday spirit bridge this generational divide?
Millennial Kate Sirignano, who owns and operates Image Marketing Consultants in central Connecticut, is hosting her gala on December 18th. Her Millennial staff, a few Millennial clients, a lot of Generation X clients, a handful of Millennial and Generation X lawyers and architects in her office building, and one Baby Boomer - me - will be coming together.
Fortunately, I don't act that old. Instead of planning to play a piano and belting out satiric Christmas carols I will live blog the evening. That includes interviewing Image Marketing Consultants clients about how they plan to transition to a time of abundance. Can we really let go of making every penny in the budget scream and looking over over shoulders for the end of the world (which could well come on December 21). Millennial staff will be attending to the video and photos which will be attached to the posts. Some of them might tweet.
As for those client interviews, my hunch is that the paradigm shift from survival to growth will happen via partnerships. More and more assignments for Image Marketing Consultants, from both the private sector and nonprofit, are for identifying suitable partners, then doing what it takes to make the deal come together and work. The Great Recession taught us that we need extra pairs of eyes and ears, commingling of budgets, and networks that catapult us from our earthly comfort zones to fresh terrain.
Reflection: Could enough partnership usher in a boom? Isn't that the secret agenda of all the moves we have been making recently?