In our child-centric society, it's a crime against humanity to give Johnny or Madison the wrong toy for Christmas. Therefore, this promotion, devised by ad agency Escape Pod, is bound to be a homerun for Toys R Us.
As Ragan.com reports, Toy R Us "launched a series of ads and online videos in which kids serve as 'anchors' of a toy-centric news network aimed at cluing parents in to the big kid trends." Those are being screened on commercial television, Facebook, Twitter, and YouTube.
Given the high angst of parents about anything related to their child's emotional development (the wrong toy can not only disappoint but result in the child's losing status among peers), they will likely become a source of word of mouth among friends, sharing what they found out from the Toy R Us news anchors.
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