You may be a fresh-faced recruit to the impression-management business or even yet still in an undergraduate or graduate program. So, you still are hungry to dig to find what's under all that positioning and packaging.
Or, you may be someone more like I was - an over-50 professional bored with what was then such safe, controlled rhetoric. So, I took the great leap backward into my early journalism days and dug around for raw content to post here on my blog in 2005. Eyes popped. Awards came. So did lucrative assignments.
Whatever stage of your career you're at, you can grab hold of an adventure. Jack O'Dwyer, the godfather of directories (they were paper way back when) and early adopter in communications of online newsletters, has a juicy assignment for you. Yes, there's compensation.
Essentially you would work with him doing a history of the Public Relations Society of America. His intention is to liberate the web from the current account that's posted on Wikipedia. One of the tasks would be for you to investigate the 74 references as to their factual basis and relevance. There's a lot more fun involved since at this point neither of you know what you two will come up with. And this could be a platform for you to crowdsource funding for a documentary on fact and fiction on the web.
I would jump at this opportunity if I weren't overwhelmed with assignments in personal finance. First I did contract blogging for Motley Fool. Then I got awarded a spot in the awesome International Center for Journalists financial reporting program funded by McGraw-Hill. We're only into our fifth of eight weeks of instruction and already I have too much work ghostwriting for the experts in finance and doing my own bylined articles for publications than an aging Baby Boomer who no longer considers serial all-nighters cool can handle with ease and grace.
You can reach Jack with a pitch letter about why you want to embark on this mission and a resume at Jack@odwyerpr.com. Tell him Jane sent you.