“This November showed once again that leaders, be they politicos,
executives, or scientists, need a ‘Narratizer,’” insists Lee Gutkind, the global author and communications professor VANITY Fair anointed “the Godfather behind creative nonfiction.” His latest book is “You Can’t Make This Stuff Up.”
That Narratizer shapes and distributes the leaders’ story as it will be told and retold by the media, followers, voters, investors, and funding sources.
Instead of having his own story, Romney’s was crafted by his opponents as the out of touch rich guy.
Brilliantly, by standing back, Hillary Clinton is having curious Americans be her Narratizers. They are putting out there what her new story could be.
Hewlett-Packard is stuck without fresh material for a product story.
Research programs can’t get funding because they don’t know how to capture and communicate the excitement in what they’re doing.
Mr. Gutkind is available for on- and off-the-record background information and quotes, exclusive interviews, wraparound stories including access to sources, bylined op-eds, and meetings with editorial boards.
Among the topics the media might be interested are:
Chris Christie. Can he put together the kind of story which makes him the conservative must-run for 2016?
Comeback narratives. What about those for struggling companies like Hewlett-Packard, fallen leaders like David Petraeus, and doomed research areas like alcoholism?
Boring. Why that has become an international crime against humanity.
You can reach Mr. Gutkind through his public relations agent Jane Genova, 203-468-8579, firstname.lastname@example.org. Complimentary copy of “You Can’t Make This Stuff Up” available upon request.