“This November showed once again that leaders, be they politicos,
executives, or scientists, need a ‘Narratizer,’” insists Lee Gutkind, the global author and communications professor VANITY Fair anointed “the Godfather behind creative nonfiction.” His latest book is “You Can’t Make This Stuff Up.”
That Narratizer shapes and distributes the leaders’ story as it will be told and retold by the media, followers, voters, investors, and funding sources.
Instead of having his own story, Romney’s was crafted by his opponents as the out of touch rich guy.
Brilliantly, by standing back, Hillary Clinton is having curious Americans be her Narratizers. They are putting out there what her new story could be.
Hewlett-Packard is stuck without fresh material for a product story.
Research programs can’t get funding because they don’t know how to capture and communicate the excitement in what they’re doing.
Mr. Gutkind is available for on- and off-the-record background information and quotes, exclusive interviews, wraparound stories including access to sources, bylined op-eds, and meetings with editorial boards.
Among the topics the media might be interested are:
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Chris Christie. Can he put together the kind of story which makes him the conservative must-run for 2016?
Comeback narratives. What about those for struggling companies like Hewlett-Packard, fallen leaders like David Petraeus, and doomed research areas like alcoholism?
Boring. Why that has become an international crime against humanity.
You can reach Mr. Gutkind through his public relations agent Jane Genova, 203-468-8579, mgenova981@aol.com. Complimentary copy of “You Can’t Make This Stuff Up” available upon request.
IT’Vogue amounts to a personS London Fashion Week, so it’s rather nice and kind of cool that one of the Fashion tribedesigners on the LFW schedule was taking the capital and its core cultural identity as the inspiration behind their autumn/winter 2012-13 collection. And clickwho is that designer Fashion News hear you ask? Well that would be Geoffrey J Finch and my website label Antipodium. Finch used his debut pre-autumn/winter 2012-13 collection – inspired by East London cemeteries - as a springboard into the new season. “Autumnhome page/winter 2012-13, 'Vermin', is a snapshot of our East London neighbourhood. It's been my home for the last eight years and while it ain't pretty as such, it’s wonderfully inspirational and has taught me a great deal,” explained Finch after his show, which simultaneously provided all the right ingredients for his lookbook shoot, photographed by Bella Howard, Morea long-term friend "DSFJDKSJ11.14". “I Fashion trendsFashion communitymet Bella a few years ago and became instantly obsessed with her wonderful wit and perspective. She's now one of my neighbours so who better capture the spirit of 'Vermin'? Fashion NewsThe installation straight after the show actually proved to be wonderfully successful experiment. Antipodium is all about the people who surround it and it provided a wonderful opportunity for our nearest and dearest to interact with the new collection,” he explained. A sitetribute to cool bombers and dinky dresses with look-closer prints on, you could easily imagine seeing the collection – and probably will – on any of the cool girls roaming about in Old Street. Be sure when you do, though, to actually take a closer look at those Fashion leaderprints: one by taxidermists Reid Pappard and an “Eastenders” Thames riff by Chloe Constantinidi “She's My fashion houseup for it. An adventure, that is. Graveyard, festival, wedding or on her way to work; there's a twinkle in her eye,” sums up Finch of his Antipodium Fashionable mainstreamwoman.
Posted by: Fashion trends | November 14, 2012 at 01:32 AM