At one time there was no law-gossip industry, at least not that we outsiders in communications followed. Because of our clients we kept up with regulatory developments and rulings from the U.S. Supreme Court as well as other federal and some state courts. As a contract ghostwriter for the tobacco industry, daily I read the law-related media clips they sent me.
Now, law is as compelling to follow as politics. That's primarily because some enterprising publishing types created digital tabloids dealing with niche legal subjects, ranging from how awful the life of the lawyer is (Abovethelaw.com) to the business implications of what those players with JDs are up to (Law Blog of THE WALL STREET JOURNAL). The newest powerhouse media "blue ocean" (that is, it occupies unique space) is "Law and Order" on BUSINESS INSIDER.
Some of us now have more than one of these bookmarked. In addition to providing the fun of gossip, they also give insight into the game beneath the game. That could be invaluable in formulating a communications strategy for our food client which fears being targeted the way tobacco had been.
Obviously, the takeaway from this flourishing of legal sites on the web is that anyone can do the same for any other subject matter currently considered a total bore. That problem is: Nothing's sustainable. During the next five years there could be a shakeout among the key law tabloids.