Yahoo's vital signs are terrible. And one has to wonder if installing a celebrity female CEO will do the trick in bringing it back as a relevant enterprise on the tech scene.
In NEW YORK Magazine, Lisa Miller observes:
"Mayer's true genius lies in the constant cultivation of her own celebrity."
Something similar was said about Andrea Jung at Avon, who nurtured the same high fashion sophisticated presence as Mayer tends to do. Avon didn't get anywhere. Jung was first knocked out of the box as CEO and then more recently as Chairman. She is all gone now. Carly Fiorina was brought in as the celebrity marketing/sales CEO. That didn't work out so hot either and she was also sent packing.
At Google, Mayer's star had faded, reports Miller. Larry Page cut her from the A-team, that is the elite operating one. Her time was over there. At Yahoo, she has put together the new image of the title of CEO, the product plans, and the baby. But how will the numbers look for Yahoo in a year?
A company that isn't distressed such as Berkshire Hathaway perhaps can "afford" a celebrity CEO like Warren Buffett. Investors are wondering if troubled JPMorgan can navigate out of its current problems while a celebrity CEO like Jamie Dimon is at its helm. Should a low profile worker bee be parachuted in?
Over the weekend we endured the return of former celebrity GE CEO Jack Welch. It was downright bizarre. In Detroit, former auto industry celebrity CEO Lee Iacocca also wore out his welcome.
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