No question, our credit score is very important.
It can determine the interest rate of a mortgage or if we get that mortgage at all.
Employers can knock us out of the box for a job because of it.
And good luck being able to lease an apartment with a subpar score.
Yet, for some peculiar reason a high score has become a status symbol. The gushing about it started, at least in the circles I travel, about seven years ago. The huge apartment complex - Briarwood, North Haven, Connecticut - I was living in was sold. The new owners made it pet-free. A Sophie's Choice was presented to us: Get rid of the pets or move. We all decided to move.
When we were frantically looking for apartments, the gushing started. A young couple told everyone how the leasing agent at the Seymour, Connecticut complex said they had the highest credit score of anyone who had ever applied. I was puzzled why in the world they would be proud of that.
Now I know: It's a status symbol. In her book "Girl, Get Your Credit Straight!" financial coach Glinda Bridgforth talks about how much a high credit score is talked about. She provides the anecdote of the man who became obsessed with raising his credit score. Since it has become an important value it's surprising that more marketers don't play with the meme in their promotions for products, services, and causes not related to that at all.