It happens in every sphere - business, philanthropy, and politics. That's the cobbled-together speech. Usually it results when too many people with power or those trying to get power meddle with the tone, content, and pacing. In this media era, when a cobbled-together speech winds up being delivered in a high-profile forum like the RNC, it can become the disaster which comes to symbolize a campaign in trouble.
In POLITICO, Mike Allen and Jim Vandehei chronicle the role of GOP chief strategist Stuart Stevens in producing a speech which didn't resonate, at least not enough for the RNC to give Romney a post-convention bounce. Stevens may or may not be as inept as POLITICO portrays him. However, since the campaign is in trouble the media spotlight will be on him for years as political analysts analyze what went wrong in 2012. Should the GOP lose in a number of national races, the Stevens name could be forever associated with the implosion of the party. That creates the space for a superhero to parachute in and restore the Grand Old Party.