Those of us who understand branding had a hunch that Chris Christie's speech at the RNC was to position himself as a national figure. We were not puzzled as were some in the GOP the speech's tone and content didn't promote Mitt Romney more.
Now that it's obvious that Romney is imploding we sense that Christie might have anticipated that Romney the businessperson simply couldn't hold it out there as a politician. Christie operates from political instincts. He can smell a misfit in politics a mile away. So, why not take the risk of being out there for himself, especially since it was also likely that the GOP would splinter into factions. Among them would be those who would support Christie in the future.
POLITICO continues to chronicle the GOP as slouching from disbelief to agitation. Not only could it not get back into the White House. It could lose seats in the U.S. House and U.S. Senate. We 47-percenters have suffered and some of us might still be suffering. To us most of the GOP is coming across as caricatures of the villains from Charles Dickens' novels.
Could a scriptwriter who understood the political process have saved Romney? Maybe. Probably a gifted one still could, if the handlers surrounding him would allow talent in. Sure, the GOP can draft me. I am registered "Independent."