Money is a complex entity. Yet, to make it some will oversimplify the processes of making and losing it. One example of that might be that "reputational capital" has become a buzzword. Organizational leaders are being "educated" about the importance of building and protecting this capital.
But this may not be the real situation, at least not in the eyes of Wall Street. To those who invest, a scandal might just be a storm to wait out. If the fundamentals of the business are solid and there is trust in the leadership's ability to navigate through both crisis and smoother times, then investors could care less about the reputational capital.