In this age of austerity, even K Street lobbyists, reports POLITICO, are feeling the pushback from clients who are unwilling to pay for services they might be able to do themselves through social media. Is the PRSA also fighting for survival? Will it have to find a fresh mission to attract financial support from those in public relations?
In his blog today - which you can read here- Jack O'Dwyer takes a look at where PRSA is now and where he envisions it should be. Singlehandedly over the years O'Dwyer has helped thousands of public relations firms obtain recognition for their accomplishments such as nailing down new accounts, solo flyers develop their brandnames, and undergraduates decide if public relations was the field for them. To me, that's the way to define effective lobbying.
Many I speak with are still undone by the reality that the PRSA barred O'Dwyer from covering its annual meeting.