In this media savvy era, it's obvious that Joe Muto, Gawker's Fox mole, is finished professionally. During an interview with Howard Kurtz, as reported by Mediate, Muto presents himself as much less than the player he attempted to be. This story will not turn out with the lucrative ending that financial services rogues like Michael Lewis and Greg Smith have had. Likley, he will be chastised wherever he tries to go.
So, what went wrong with Muto's strategy to leverage his background in a high profile organization to jump start another career? There are key lessons even we minor players can learn.
At the top of the list is correctly assessing the vulnerability of the target. At the top of their exposes, Salomon Brothers and Goldman Sachs were in trouble or headed for trouble. Fox News, although liberals might find it cartoonish, is in a position of strength, especially during this campaign year.
Next, have a backup plan. Lewis and Smith had myriad other options. Muto has none, at least not right now. If he's clever, which he doesn't seem to be, he could create a non-profit to coach others frustrated in their jobs so that they don't default to what Muto describes as a "primal scream."
And, third, recognize how few can sustain a high profile. That's exactly why media genius Andy Warhol referred to getting into the spotlight as "15 minutes" of fame. Only time will tell if Smith can endure as a public figure.