Not so long ago, the Mommy Bloggers were the phenomenon on the web. THE NEW YORK TIMES covered how financially successful Heather Armstrong had been with her blog Dooce. The advocacy group Momsrising.com sprung up to become a high-profile advocacy group on political issues related to women and families. More recently, there was a lawsuit filed by The New York Times Company when its Mommy Blogger of "Mother Lode" Lisa Belkin went over to Huffington Post and the latter named its new blog "Parentlode." Yeah, Mommy Blogger was big biz.
All that was then. Now, Armstrong and her husband Jon are separated. The daily emails I receive from Momsrising.com don't engage me. Belkin seems a little long in the tooth to be the Pied Piper of mothering. Will Mommy Blogging turn out to be a short-lived fad and not an enduring trend on the web?
Could be. As the economy picks up more attention is shifting back on how to make a buck rather than how to get Johnny to eat carrots. Also, as we settle back into more normal times after the whopper of a downturn, a sense of proportionality is returning. We are questioning if we want a culture which is so child-centric.
The majority of Mommy Bloggers could fade away as did the lion's share of early adopters of social media. Of the latter, only Robert Scoble, co-author of "Naked Conversations," remains high profile.
What does it take to endure? My hunch is that it demands that we continually retrofit our mindset, knowledge base, and skills. Not easy. The default is to become a prisoner of past success.