Sin: Not always sweet spot with investors

 Sin, some investors assume, is the closet thing to a sure bet on a stock.  Not so fast. Like any other entity, in order to make a profit and hold its own against the morphing kinds of competition in the sin industry, the sin enterprise has to function like a wicked smart business.  The penance for not being smart enough could be bankruptcy or at least having to go private. 

I take a look at how sin can win in this analysis for the financial information powerhouse Motley Fool.  Here you can read all about it.