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Way before extreme media scrutiny and now streaming over the Internet, the smart movers in communications only used talking points. Sure it was a risk but the greater risk, as we see with Mitt Romney, is to be perceived as over-scripted. That is, not-for-real.
In 2012, the total script is no longer an option, except maybe in testimony. The meme of the 21st century is "having a conversation." Anything which prevents that means the speaker will likely not hit the target.
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