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Kellogg, started by a wholesome health activist, has broken with that. At least a lot of it. In purchasing Pringles, which comes in versions with extra salt, it is veering away from its Boy Scout branding and hawking a snack like Pringles just for the taste of it. Not because it's good for anyone.
I deconstruct this branding move for financial information company Motley Fool. Here you can read all about it.
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