The keywords which will be effective both in search engine optimization [SEO] and in attracting and growing readers keep changing. Those who excel at picking the right ones at the right time and placed in text just right usually have plenty of experience on the web and with mobile. It's not as formulaic as checking Google Adwords and other guides, free and paid. More often, it's trial and error.
For example, for a client I used the popular term "footprint." It wasn't resonating, not on search engines and not with human eyeballs. I substituted the term "presence" and that did the trick, on both counts.
Here is a piece I posted on SEO several years ago which has had more than a million downloads. And here is a more recent update of that which was published in INDIE READER and picked up by Huffington Post.
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