Facebook v FTC: The Apology standard public-relations fare

The apology was framed as Generation Y informal: "We've made a bunch of mistakes."  But still Facebook head Mark Zuckerberg trotted out the standard public relations fare of The Apology. 

The Federal Trade Commission had reprimanded Faceboook, reports Kashmir Hill at FORBES, for privacy violations.  Its "sentence" is two decades of biennial privacy audits.  Facebook will also need to get the okay from users before sharing their info.

Since The Apology is so embedded in communications, it no longer resonates.  A brilliant PR leader could come up with a replacement.  Like?  Ditch the oral theatrics and do something, such as laboring pro bono 10 hours a week for a year driving the elderly to where they need to go. 

 

Comments

[Michael Louis Weissman]

All too true.

This is the age of the “non-apology apology” as evidenced in this case as well as in the Ndamukong Suh affair.

-Michael Louis Weissman
http://wp.me/p13Xoy-nw